Social Service
Facebook is your friend. So is Google, just not a close friend that you share things with (aside from your GPS location if using an Android phone). Recently we performed a pro-bono experiment in association with a book launch. Even though the author had a platform and a publicist who wrangled radio talking time, we deployed a little advertising using both Google and Facebook. The results show why social media makes a difference, and how to move from static to dynamic in social environments. Over an 18 day period we pushed Google and Facebook ads which had the same creative layouts. Viable keywords were selected with Google as were “interest” categories on Facebook. For Google, the test was divided between taking clickers to a landing page on the author’s blog site or directly to Amazon.com after a few reader reviews had accumulated. In Facebook all clickers were taken to a … Continue reading →