MiSFiT
Microsoft has lost it’s marketing mojo. Perhaps I should not base this analysis so heavily on their mobile offering, but having just returned from the massive CTIA event and witnessed Gates’ Goombahs slake Microsoft shareholder wealth into oblivion, I’m none too charitable. Sure, Microsoft continues to milk the desktop cow, and the garner some gaming coin by Xboxing, but the world is rushing toward mobile and Microsoft is nowhere to be found. Literally. Microsoft was so artfully concealed behind the Sybase booth (Sybase for cryin’ out loud) they were all but unlocatable. It did not help that Microsoft’s booth manager squandered precious vertical real estate, apparently choosing a black funeral shroud for their flying buttress. The booth itself was the Japanese/Swedish version of death décor — white and hard, modern, lifeless lines. For an event soaked in the radical, consumer-focused “joy” of being wirelessly wired at all waking hours, Microsoft … Continue reading →