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Monthly Archives: February 2011

Bustle Bit Business

Posted on 2011/02/22 by admin2011/02/22

Who wants $29B a year? The ubiquity of cell phones has not gone unnoticed by anybody, even the stodgy old banker down at your local branch (though he merely finds his daughter’s monthly texting charges aggravating).  Even the most primitive of modern cell phones is a small computer with wireless data capabilities.  With cell phone penetration nearing 80% in the United States, and emerging nations adopting cellular as their first telecommunications infrastructure, soon a cell phone will be owned and operated by every homo sapiens and a few lower order mammals as well (cats will not deign to dial themselves … that’s what they keep humans for). Thus, folks who earn a dime from financing a dollar are interested in using any technology to speed payments.  In our fast paced modern world, waiting behind someone using an ATM card at Starbucks seems like an incredible waste of time.  Hence the … Continue reading →

Posted in Markets, Mobile

Mobile Mechanics

Posted on 2011/02/15 by admin2017/12/16

Mobile is a microcosm for market mechanics. In recent weeks we witnessed the mobile market churning in seemingly random directions, but each has actually affirmed fundamental and very mechanical aspects of every market. If you are interested in mobile marketing check out white label SMS reseller, you will be able to send text messages to your clients for appointment reminders along with other things. When Nokia makes a bold move by adopting Microsoft’s mobile operating system, it asserted one market imperative.  When HP and Google forced Apple to blink, another market realty was at play.  As Google’s Android OS heads toward ubiquity, yet a third force of marketing was displayed. Commoditization: All markets commoditize over time as competitors provide similar or identical features.  In the mobile market, Google is the major force toward commoditization as they emulate what Microsoft did with desktops (indeed, the rumor that Android and webOS will … Continue reading →

Posted in Markets, Mobile

Lively Laddering

Posted on 2011/02/08 by admin2017/10/07

“But how does server virtualization make you feel?” Sounds like an odd question to pose to a Chief Technology Officer, but it might be appropriate.  Everyone outside of congress has human emotions. Numerous studies show that promotions appealing purely to emotions sell better than those that pry only on intellect. Exploiting common target buyer emotions is a basic marketing tactic. Which is oddly missing from most B2B marketing. High tech entrepreneurs rarely add qualitative research to their task list.  Having met with early adopters, they mistakenly assume they understand everything about their entire market. The motivations of early adopters are as different from the broad market as are Hillary and Bill Clinton’s motivations toward Monica Lewinsky. Start-up founders may accidentally appeal to one or another emotional motivation of early adopters, but rarely do they take time to discover the motivations of each buyer genotype within their top three market segments. … Continue reading →

Posted in Market Research

Market Omissions

Posted on 2011/02/01 by admin2017/11/15

Poking couch potatoes is useless. For as along as television cable companies have provided set top boxes, one or another technologist has pimped the possibilities of interactive television (iTV).  Some were horrible notions, such as Microsoft attempting to turn your TV into a dial-up terminal and thus annoying the rest of your family as you v-e-r-y s-l-o-w-l-y surfed the Internet.  Others sought to enhance viewing experiences by offering multiple picture-in-picture angles of sporting events.  A few tried to make a buck by littering your TV screen with icons that would instantly purchase merchandise. They all bombed, and for the same reason (and continue to do so). The fundamental flaw behind iTV is that television was designed specifically to prevent interaction.  A couple of generations of boob tube bumpkins have stridently avoided interacting with their parents, spouses, children and reality.  Television was a tool for disconnecting the brain and thus decompressing … Continue reading →

Posted in Market Research, Marketing, Marketing Mistakes
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