Social Smarts
I love technology fads. If I could just think of a way to profit from the inevitable failure of enterprises trying to implement them, I could retire … to my own private island. Social networking is more than a fad, though the surrounding hype makes it sound like one (with the possible exception of Twitter, a fad that I hope will fade fast). Social networking serves a real purpose, namely uniting people who have common connections. Facebook facilitates all types of unions from the common to the outrageous (if you can get jihadists to threaten you, then you know you have some power in the world). The secret to social media systems is that they let people decide what common connections are important and that do not occur through nominal daily activities. Which is why most corporate social media experiments have been misguided wastes of your bonus check. Corporate life … Continue reading →