Mobile Mambo
If I were a young pup just starting out into the big, bad, brawling world of technology marketing, I’d run like the Devil himself were chasing me into the mobile market. It is a wild place, with zero loyalty between vendors, customers, partners, and technology. It is currently one huge cesspool of competing interests, awaiting a shakeout, collapse, and consolidation. But since we — as an alleged society — have only started to explore the potential of carrying and wearing wirelessly connected computers, the market-wide shakeout is still a long way off. What better challenge exists for a marketing maven than making a buck in utter chaos. Which brings me to Nokia (I’m betting my friends at Nokia just soiled themselves). Nokia is a smart group of folk. They saw the early rise and global opportunity of the mobile market, and were one of the first firms to profit on … Continue reading →