Matching Expectations
I want to brag about one of our clients and use their main product as a micro case study in product identification and whole product definition. Mobile Complete provides a unique service called DeviceAnywhere (which I don’t think is a great name for the service, but Silicon Strategies Marketing was not engaged with Mobile Complete during their initial branding efforts). What DeviceAnywhere does is allow you to remotely use real, live mobile handsets for testing mobile applications. They give you access to hundreds of popular devices, in regions all around the world, and the ability to test every aspect of the device and your application. Before DeviceAnywhere, the market had two options: use emulators for testing or buy one of each phone, for each carrier, in every country and carry monthly service charges for all of them. The later is an extremely expensive option, and even wealthy companies like Google … Continue reading →