Silicon Strategies Marketing Clients
A partial list of
clients who we have consulted and some
select case studies in marketing strategy
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Novell (SuSE)
(U.S., Utah)
Linux and Open Source software |
- Market message development
- Executive buyer research
- White paper and publication writing
- CEO keynote speech development
- Market "vision" statement creation
- Software product marketing
- Keynote presentation at Brainshare
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Virtual Iron
(U.S., Mass - now Oracle)
Server Virtualization Software |
- Market message review
- Event presentation creation and
delivery
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Emerson
(global)
Diversified Manufacturing and Technology |
- Core market message development
- Product launch marketing
- Messaging strategy
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VA
Software
(U.S., Silicon Valley)
Software Development Management |
- Original market segmentation group process
- Core market message development
- Product launch marketing
- Management and technical white papers
- Collateral development
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LogMeIn
(U.S., Woburn, MA)
Remote Computer Access |
- Executive consultation
- Brand coaching
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DeviceAnywhere
(U.S., Silicon Valley - now Keynote)
Mobile Device Application Testing |
- Event presence and content development
- Online pre-sales direction and production
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Amphora
(U.S., Houston, TX)
Energy Risk Management |
- Communications strategy
- Communications action planning
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LANDesk
(U.S., South Jordan, UT)
IT Infrastructure Management |
- Thought leadership planning
- Outbound communications
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Open-Xchange
(Germany)
Open Source Groupware |
- Event presence and logistics
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Brainwave
(India)
Application Development Platform |
- Market definition study
- Software product launch marketing
- Go to market planning (in progress)
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FundNET
(Canada)
Financial Services |
- Positioning
- Branding
- Core messages
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Private
Social Networks
(U.S., Dallas, TX)
Social Networking |
- Branding
- Core messages
- Web and collateral design
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ForeignExchange
(U.S., Newton, MA)
Social Networking |
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Rubric
(Scotland)
Language Services |
- Buyer motivation survey
- Market mapping
- Core message development
- Brand essence identification
- Branding overhaul (web, collateral, etc.)
- Webinar promotion development and delivery
- Web traffic analysis
- Customer satisfaction survey
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