What You Will Learn

CEOs need to understand marketing at a strategic level. After a product is conceptualized, how to market the product is their other major concern.

In the CEO Marketing Boot Camp you will be guided through all the major strategic marketing functions. For each of these functions, you will learn the details of why each is essential, how it relates to the other functions, and your options for executing each task. Throughout, real-world examples will be presented to illustrate how marketing strategy is developed and how it can go wonderfully right or horribly wrong.

	All strategic marketing functions How to build a marketing plan from the ground up What investors look for in a marketing plan Common mistakes in marketing strategy

CEOs and founders have two primary needs for deeper understanding of marketing strategy:

Funding: Angels and VCs understand marketing strategy and can spot entrepreneurs that do not. If you are pitching to investors, you must have a solid marketing strategy and one devoid of the common mistakes. The CEO Marketing Boot Camp will give you the ability to communicate effectively with investors and solidify your business plans, which makes acquiring funding more likely.

Execution: If you do not understand marketing strategy, you cannot hope to work with your marketing teams and agencies. Knowledge of marketing strategy concepts, terminology and options allows you to take control of your staff and assure they are creating, refining and executing the best possible marketing plan.

By the end of the course, you will have a solid understanding of how to create a ground-up marketing strategy and how to use that strategy to define and dominate your market.