When founders and start-up CEOs fail, it is because they either do not have a solid marketing strategy, or they fail to listen to those who can create one.

This class will fix that.

Make portfolio CEOs market-ready Ensure market as well as product success Gain a better than 1-in-10 return

Technology CEOs are typically technologists who have seen some aspect of a market and recognized an opportunity

therein. However, what they often see is only the early adopter issues and thus they never plan for the mass market, or for changing market realities. After an initial success, they falter. Revenues plateau, then fall as competitors chip away at their first-mover advantage.

CEOs who understand marketing strategy rarely suffer. They work collaboratively with their marketing teams, agencies and investors. CEO insight into marketing strategy mechanics allows them to see past their vision and recognize how to adapt that vision to every segment, every market and every buyer.

You have invested in companies with the expectation that one in ten will reward you. Odds are that your nine investments that falter do so because the founders do not have the necessary insight to navigate their markets. To maximize your returns, you need to assure these other nine investments pay off. You need to make their CEOs market-savvy.

Sending portfolio CEOs to the CEO Marketing Boot Camp is your safety net. In one day they will have end-to-end understanding of marketing strategy. They will be able to command and collaborate effectively with their marketing staffs, formulate effective segmentation and executive strategies, and grow your returns.

Send the CEOs of your underperforming portfolio companies to this class and create a better than 1-in-10 chance of success.