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	<title>Marketing Memos</title>
	<link>http://www.siliconstrat.com/blog</link>
	<description>Technology Marketing from a Strategic Viewpoint</description>
	<lastBuildDate>Tue, 31 Jan 2012 19:00:49 +0000</lastBuildDate>
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		<title>Bogus Booths</title>
		<description><![CDATA[One synonym for booth is stall, which is what a trade show booth should do.
At Mac World last week, very few booths made attendees stall.
The purpose of a tradeshow booth (or any promotion) is to make attendees believe that you have something of value to offer. Well targeted trade shows provide great opportunities to put [...]]]></description>
		<link>http://www.siliconstrat.com/blog/2012/01/31/bogus-booths/</link>
			</item>
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		<title>Al Natural Splits</title>
		<description><![CDATA[Start-up founder eyes cross when I ask “what is your segmentation model.”
I often must resort to CPR to revive them.
It is not that the concept is unfamiliar to them. Nor are they shocked into stuttering zombies due to weak mental stamina. It is that segmenting markets is unnatural to them, and often practiced in aberrant [...]]]></description>
		<link>http://www.siliconstrat.com/blog/2012/01/24/al-natural-splits/</link>
			</item>
	<item>
		<title>Content Overload</title>
		<description><![CDATA[Have you had an overload of content yet? Don’t worry … you will.
For all the great things our Internet enabled interconnections have given us, we pay by receiving gobs of completely useless content, most of which is apparently generated by green marketers and my Facebook friends. The number of bytes per second received by today’s [...]]]></description>
		<link>http://www.siliconstrat.com/blog/2012/01/16/content-overload/</link>
			</item>
	<item>
		<title>Doubtful Differentiation</title>
		<description><![CDATA[“That’s a dumb differentiation,” was what one bootstrapped founder said to another after both their investor pitches plummeted.
Differentiation, the unholy grail of product marketing, shows that most people have unrealistic notions about what it is. In pure form, differentiation is anything that makes your product different. In practical form it is the difference that causes [...]]]></description>
		<link>http://www.siliconstrat.com/blog/2012/01/09/doubtful-differentiation/</link>
			</item>
	<item>
		<title>Failing Innovation</title>
		<description><![CDATA[Avoiding bad markets is half the battle.
Annually I see multiple software vendors pitching products designed to improve the performance of computers, databases or networks. With few exceptions, these tools disappear within two years because the underlying commodity (computer server, network connection or DBMS) becomes faster and cheaper. One of the most common technology and marketing [...]]]></description>
		<link>http://www.siliconstrat.com/blog/2012/01/02/failing-innovation/</link>
			</item>
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		<title>Do Not DIY</title>
		<description><![CDATA[Don’t try this at work.
A discussion recently erupted within an online marketing mavens’ forum. Someone wondered if Do It Yourself (DIY) market research using social media would eliminate more traditional forms of research and many of its freelance practitioners. I responded that amateur efforts create amateur results, and that SMBs would thus find new and [...]]]></description>
		<link>http://www.siliconstrat.com/blog/2011/12/27/don%e2%80%99t-diy/</link>
			</item>
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		<title>Real SoLoMo</title>
		<description><![CDATA[Intersections cause collisions, but also opportunities.
A basic marketing strategy is practice to find the intersection of what customers want to achieve (expected outcomes) and where the market is not providing that solution. Alternately, one can look for places where different technologies can, for the first time, be combined and create previously unavailable value.
Smart phones are [...]]]></description>
		<link>http://www.siliconstrat.com/blog/2011/12/20/real-solomo/</link>
			</item>
	<item>
		<title>Terrified Brands</title>
		<description><![CDATA[Your brand stinks when even terrorists disassociate from you.
Such is the fate of the fast fading Al Qaeda franchise, whose violent tendencies led to market backlash, a CEO who was abruptly dismissed/dispatched, and a rapid drop in brand equity. So much has the Al Qaeda brand been tarnished that entire regional divisions are spinning-off in [...]]]></description>
		<link>http://www.siliconstrat.com/blog/2011/12/14/terrified-brands/</link>
			</item>
	<item>
		<title>B2Bing Social</title>
		<description><![CDATA[The word “consternation” could be illustrated by faces of B2B technology marketers trying to leverage social media.
Social media is plate tectonics under marketing terra firma. It is a fundamentally new way of reaching people that at least augments, and in many cases replaces, traditional marketing. Getting unpaid people to carry your message to potential buyers [...]]]></description>
		<link>http://www.siliconstrat.com/blog/2011/12/08/b2bing-social/</link>
			</item>
	<item>
		<title>Terminal Videos</title>
		<description><![CDATA[Video is a great marketing tool that people use poorly.
The current vogue in online video, aside from cheap distribution of funny commercials on YouTube, is the animated 60-second-or-less landing page. These short videos relay the primary value proposition of a product, and perhaps some insight into how the product works. In the chain of discovery [...]]]></description>
		<link>http://www.siliconstrat.com/blog/2011/11/29/terminal-videos/</link>
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