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	<title>Marketing Memos</title>
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	<link>http://www.siliconstrat.com/blog</link>
	<description>Technology Marketing from a Strategic Viewpoint</description>
	<lastBuildDate>Tue, 15 May 2012 20:31:58 +0000</lastBuildDate>
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		<title>Fiat Folly</title>
		<link>http://www.siliconstrat.com/blog/2012/05/15/fiat-folly/</link>
		<comments>http://www.siliconstrat.com/blog/2012/05/15/fiat-folly/#comments</comments>
		<pubDate>Tue, 15 May 2012 20:31:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1146</guid>
		<description><![CDATA[My dictionary defines fiat as “an arbitrary decree,” which makes redundant a recent Fiat motorcar advertising campaign.
A stylish bimbette and a bubble car landed in my lap this morning, all combined in a ten panel fold-out mailer from Fiat that pimped their 500 series micro machine, which looks like the bastard child of a Mini [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What is Expected</title>
		<link>http://www.siliconstrat.com/blog/2012/05/08/what%e2%80%99s-expected/</link>
		<comments>http://www.siliconstrat.com/blog/2012/05/08/what%e2%80%99s-expected/#comments</comments>
		<pubDate>Tue, 08 May 2012 21:19:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product marketing]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1139</guid>
		<description><![CDATA[I don’t expect much, and I usually get it.
Expected outcomes are what buyers pay money for. Businesses and consumers lob lucre at vendors in order to achieve something, be it optimizing general ledger processes or smelling better. Expected outcomes, or expectations, are the foundation of all commercial relationships. I give you money and you make [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Band-aid</title>
		<link>http://www.siliconstrat.com/blog/2012/05/01/why-bands-are-like-marketing-departments/</link>
		<comments>http://www.siliconstrat.com/blog/2012/05/01/why-bands-are-like-marketing-departments/#comments</comments>
		<pubDate>Tue, 01 May 2012 21:16:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1132</guid>
		<description><![CDATA[Performing in a band might be fun if one didn’t have to work with musicians.
Bands provide a serviceable metaphor for marketing, which is all too often viewed as one or another marketing function and not the tightly coordinated combination of each function/instrument and performer. Take any piece out of a band or marketing department, and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The HP (Hard) Way</title>
		<link>http://www.siliconstrat.com/blog/2012/04/24/support-is-a-product/</link>
		<comments>http://www.siliconstrat.com/blog/2012/04/24/support-is-a-product/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 20:22:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product marketing]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1126</guid>
		<description><![CDATA[The only organization better than HP at losing customers was Heaven’s Gate.
I have fond memories of Bill and Dave’s HP, which in no way resembles the current Palo Alto pack. When I wrangled HP manufactured big iron mumble-mumble-mumble years ago, they were reasonably good about customer support though their byzantine processes for achieving such was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Romancing the Market</title>
		<link>http://www.siliconstrat.com/blog/2012/04/17/romancing-the-market/</link>
		<comments>http://www.siliconstrat.com/blog/2012/04/17/romancing-the-market/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 19:33:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Search marketing]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1120</guid>
		<description><![CDATA[There is a reason that blind dates were never very popular.
Marketing and dating are both incremental dances with well understood steps in forming a relationship. Amazingly many companies, and most technology companies, lack even a fundamental notion of incremental intimacy, which many also explain why many techie founders remain bachelors. Anyone who suffered the dating [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Break Down</title>
		<link>http://www.siliconstrat.com/blog/2012/04/10/break-down/</link>
		<comments>http://www.siliconstrat.com/blog/2012/04/10/break-down/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 17:50:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Start-ups]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1113</guid>
		<description><![CDATA[I spent last Friday coaching a well funded start-up on the fundamentals of market segmentation.
Yes, in Silicon Valley you can still romance venture capitalists without a complete go-to-market strategy.
Segmentation is the second most fundamental marketing strategy activity, and one that founders rarely contemplate while running headlong into a market. Granted, between technology vision and early [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Emotion Promotion</title>
		<link>http://www.siliconstrat.com/blog/2012/04/03/emotion-promotion/</link>
		<comments>http://www.siliconstrat.com/blog/2012/04/03/emotion-promotion/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 17:24:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Product marketing]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1107</guid>
		<description><![CDATA[Even heartless people have emotions.
Well, perhaps not politicians, but people to who you sell products do. Even battle-hardened CTOs have emotions that can be leveraged to market your wares. Identifying and correctly touching those emotions is a tricky process and one that can backfire fatally if you choose wrong. It is the difference between smiling [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Integrated Biased</title>
		<link>http://www.siliconstrat.com/blog/2012/03/20/integrated-biased/</link>
		<comments>http://www.siliconstrat.com/blog/2012/03/20/integrated-biased/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 18:49:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Product marketing]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1100</guid>
		<description><![CDATA[We’re all biased, even those who allegedly are not.
We come by it innocently enough because our biases were taught to us. Some we picked up listening to our parents. Weaker minds are warped by politicians and pundits. Instincts are actionable biases learned through Darwinian selection. Brand marketing’s primary job is to teach bias to buyers [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2012/03/20/integrated-biased/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trust Me</title>
		<link>http://www.siliconstrat.com/blog/2012/03/13/trust-me/</link>
		<comments>http://www.siliconstrat.com/blog/2012/03/13/trust-me/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 20:29:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1094</guid>
		<description><![CDATA[Trust me, I’m in marketing.
If that line made your skin crawl, then you experienced an important aspect of marketing, namely a lack of trust (even Seth Godin noted an inherent instinct to distrust marketers). Where trust is lacking, so are sales. Mistrust prevents people from taking promotions, products and sales people seriously.
It is an ancient [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Founder Delusions</title>
		<link>http://www.siliconstrat.com/blog/2012/03/06/founder-delusions/</link>
		<comments>http://www.siliconstrat.com/blog/2012/03/06/founder-delusions/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 18:55:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1086</guid>
		<description><![CDATA[“Can you help us break past our plateau?” was what the tech company founder asked me … the first time.
This eventually became an enjoyable question after a decade of marketing consulting. Every so often, a founder calls the Silicon Strategies Marketing offices with a plateau complaint. I noticed various patterns with one uniting theme; that [...]]]></description>
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		<slash:comments>0</slash:comments>
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