Comments for Marketing Memos

Comment on Selling Vapor by vapor recovery unit

vapor recovery unit — Tue, 16 Oct 2012 02:12:17 +0000

nice..i like it.

Comment on Marketing Manual by Reg Nordman

Reg Nordman — Fri, 05 Oct 2012 00:18:53 +0000

Guy has an excellent blog, from which Rocket Builders has gleaned many gems over the years. Our good friend, David Greer, alerted us that Guy had published this book. This is the real thing folks. There is not a wasted word or diagram in it. The book’s realistic market is just about any CEO we have every worked with. Guy clears away the confusion and lets the CEO in on what he/she really needs to know about marketing , and how to see if his dept is getting him where he needs to be. A short book, clearly written, you can read it on a 2 hr plane ride – but you should re read it on the way back and each year as well. This is an essential part of a CEOs’ toolkit.

Comment on Doubtful Differentiation by Bumper Sticker Printing

Bumper Sticker Printing — Fri, 13 Jan 2012 20:14:48 +0000

Create differentiation within your own products or services. If you have an assortment of products or services to offer, you may have identified your differentiation already. Common examples of differentiation for products may be based on size, speed, color, components, combinations or accessories.

Comment on Lively Laddering by ali anani

ali anani — Mon, 23 May 2011 18:48:43 +0000

This is a lovely post as it points to the value of emotions in successful ventures. This is a topic that appeals to me. As a proof is my presentation on slideshare three days ago entitled “A[Applied emotional laddering”. The findings adds support to this post. link is
http://www.slideshare.net/hudali15/applied-emotional-laddering

Comment on Caffeine Headaches by Holger Dyroff

Holger Dyroff — Wed, 27 Oct 2010 09:34:28 +0000

For everybody who wants to experiment with new cross-platform approach on the Mac, no where Java is depreciated, go try out Mono!
http://tirania.org/blog/archive/2010/Oct-12.html

Comment on Android Drive by Brian

Brian — Wed, 21 Jul 2010 14:55:27 +0000

Well said. I’m still amazed at how few people understand what Google actually does, and are therefore constantly misreading the tea leaves. The way I see it, and history seems to back my view, Google’s goal is to commoditize various ways to deliver it’s products (which first and foremost is advertising). It’s similar to the way TV networks don’t care what kind of TV you have because TVs are a commodity.

Comment on Ballmer Bye-Bye? by danbrane

danbrane — Wed, 02 Jun 2010 21:46:13 +0000

Well maybe you are jumping the gun. Cloud is “up in the air” at the least

Phones are still in round one.

MS is making much more cash from server software than it was a few years back

MP players, well that is not a market MS was ever in , kind of like saying MS missed the dvd player…

Search, MS is very late but doing well and will soon have at least 30% of searches.

Should steve go? Yes he has messed up time and again, his skill was biz, and yet MS brand has suffered to the point where people believe MS products are not good. Steve allowed this to go unchecked for far too long, and has still done little to improve MSFTs image.

Comment on B2B Socially by Patty

Patty — Fri, 05 Mar 2010 19:20:04 +0000

I agree. B2B businesses do need to incorporate social media into their marketing. Let’s also not forget that sharing a cup of coffee or having lunch with a prospective buyer or vendor partner can help close the deal. Face to face counts.

Comment on Cloud Cover by Mike

Mike — Wed, 23 Dec 2009 11:50:48 +0000

The dynamics of this market have really become interesting. Your article reads like a sordid soap opera. Hahaha!

Comment on Oracle Roars by seibel crm

seibel crm — Sun, 09 Nov 2008 20:20:02 +0000

seibel crm…

Interestingly, this was on CNN last week….