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	<title>Marketing Memos &#187; Search marketing</title>
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	<description>Technology Marketing from a Strategic Viewpoint</description>
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		<title>Missing Microsoft</title>
		<link>http://www.siliconstrat.com/blog/2008/05/27/microsoft-cashback-search/</link>
		<comments>http://www.siliconstrat.com/blog/2008/05/27/microsoft-cashback-search/#comments</comments>
		<pubDate>Tue, 27 May 2008 17:22:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Search marketing]]></category>

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		<description><![CDATA[Is desperation the right word to apply to Microsoft?
I avoid using terms of human psychology to describe an entire corporation, but  desperation may be accurate.  If a person or organization ignores basic principles, and instead chases odd and tangent opportunities, they do so in order to fool themselves, avoiding painful realities and hard [...]]]></description>
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		<title>Micro-hoo?</title>
		<link>http://www.siliconstrat.com/blog/2008/02/05/microsoft-yahoo-mistake/</link>
		<comments>http://www.siliconstrat.com/blog/2008/02/05/microsoft-yahoo-mistake/#comments</comments>
		<pubDate>Tue, 05 Feb 2008 23:07:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Markets]]></category>
		<category><![CDATA[Search marketing]]></category>

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		<description><![CDATA[In the all business, and especially in technology, there are three ways to grow:  you can innovate product, you can change the rules of the game (marketing), or you can buy your way up (cash).
When I see a hyper-competitive company like Microsoft making a multi-billion dollar plays to buy their way up a market, [...]]]></description>
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