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	<title>Marketing Memos &#187; Promotions</title>
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	<description>Technology Marketing from a Strategic Viewpoint</description>
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		<title>Bogus Booths</title>
		<link>http://www.siliconstrat.com/blog/2012/01/31/bogus-booths/</link>
		<comments>http://www.siliconstrat.com/blog/2012/01/31/bogus-booths/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 19:00:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1059</guid>
		<description><![CDATA[One synonym for booth is stall, which is what a trade show booth should do.
At Mac World last week, very few booths made attendees stall.
The purpose of a tradeshow booth (or any promotion) is to make attendees believe that you have something of value to offer. Well targeted trade shows provide great opportunities to put [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>B2Bing Social</title>
		<link>http://www.siliconstrat.com/blog/2011/12/08/b2bing-social/</link>
		<comments>http://www.siliconstrat.com/blog/2011/12/08/b2bing-social/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 18:58:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1008</guid>
		<description><![CDATA[The word “consternation” could be illustrated by faces of B2B technology marketers trying to leverage social media.
Social media is plate tectonics under marketing terra firma. It is a fundamentally new way of reaching people that at least augments, and in many cases replaces, traditional marketing. Getting unpaid people to carry your message to potential buyers [...]]]></description>
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		<title>Terminal Videos</title>
		<link>http://www.siliconstrat.com/blog/2011/11/29/terminal-videos/</link>
		<comments>http://www.siliconstrat.com/blog/2011/11/29/terminal-videos/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 19:28:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1002</guid>
		<description><![CDATA[Video is a great marketing tool that people use poorly.
The current vogue in online video, aside from cheap distribution of funny commercials on YouTube, is the animated 60-second-or-less landing page. These short videos relay the primary value proposition of a product, and perhaps some insight into how the product works. In the chain of discovery [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Channeling Brands</title>
		<link>http://www.siliconstrat.com/blog/2011/11/07/channel-brand-management/</link>
		<comments>http://www.siliconstrat.com/blog/2011/11/07/channel-brand-management/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 23:23:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=989</guid>
		<description><![CDATA[A local Sprint store sale punk demonstrated Siri on the new Apple iPhone 4S by saying “Siri, I’m drunk” to which Siri relied “There are 15 taxis in the vicinity …”
This demo would kill Steve Jobs.
Other customers on the sales floor were a mixture of amused and offended, though before the demo all had come [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Simple Statements</title>
		<link>http://www.siliconstrat.com/blog/2011/10/11/simple-statements/</link>
		<comments>http://www.siliconstrat.com/blog/2011/10/11/simple-statements/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 19:48:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=971</guid>
		<description><![CDATA[Dr. John, the King of New Orleans, sings a song that advises other musicians to “Keep That Music Simple.”
The same concept applies to market messages.
Rushing to tell every audience everything about your product leads to muddled messages. Your headline and opening blurbs have a 15 second shelf life before a reader’s attention wanders. Instantly connecting [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Intangible Targeting</title>
		<link>http://www.siliconstrat.com/blog/2011/09/13/intangible-targeting/</link>
		<comments>http://www.siliconstrat.com/blog/2011/09/13/intangible-targeting/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 18:02:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=941</guid>
		<description><![CDATA[The only thing worse than television shows about food are newspaper reviews about music.
Food and tunes are pleasant assaults on our senses, using hearing, smell and taste buds to entice us. Rob a customer of those essential inputs, and the experience is no longer complete. Yes, Food Network pot roasts on your 52” screen look [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Valuable Motives</title>
		<link>http://www.siliconstrat.com/blog/2011/08/16/valuable-motives/</link>
		<comments>http://www.siliconstrat.com/blog/2011/08/16/valuable-motives/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 16:17:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=918</guid>
		<description><![CDATA[“Buy our features,” said the German software company representative. “You vill like our features.”
The way he said it sounded vaguely threatening.
More to the point is that nobody buys features, his or yours. Not in B2C markets and not in B2B ones either. Advertising features, and to a large degree benefits, misses the mark in marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hulu Dancing</title>
		<link>http://www.siliconstrat.com/blog/2011/07/12/hulu-dancing/</link>
		<comments>http://www.siliconstrat.com/blog/2011/07/12/hulu-dancing/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 17:10:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=893</guid>
		<description><![CDATA[I’m glad I don’t watch feminine hygiene product commercials these days.
Not that I ever enjoyed them. They just often plopped into television programs that might have had a significant female audience. In the desperation that is mass advertising, marketers know that a great deal of the ad spend is utter waste, such as when pitches [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Buzzing</title>
		<link>http://www.siliconstrat.com/blog/2011/06/21/b2b-buzzing/</link>
		<comments>http://www.siliconstrat.com/blog/2011/06/21/b2b-buzzing/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 22:28:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=871</guid>
		<description><![CDATA[One of the best lines I’ve recently stolen is that “the Internet is a gigantic copying machine,” to which I appended “with a share button.”
Needless to note is that social networking is a driving force in consumer marketing.  Companies as diverse as Apple, Proctor and Gamble, and General Motors (gizmos, suds and duds) are active [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Service</title>
		<link>http://www.siliconstrat.com/blog/2011/05/31/social-service/</link>
		<comments>http://www.siliconstrat.com/blog/2011/05/31/social-service/#comments</comments>
		<pubDate>Tue, 31 May 2011 16:00:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=856</guid>
		<description><![CDATA[Facebook is your friend.  So is Google, just not a close friend that you share things with (aside from your GPS location if using an Android phone).
Recently we performed a pro-bono experiment in association with a book launch.  Even though the author had a platform and a publicist who wrangled radio talking time, we deployed [...]]]></description>
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