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	<title>Marketing Memos &#187; Open Source</title>
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	<link>http://www.siliconstrat.com/blog</link>
	<description>Technology Marketing from a Strategic Viewpoint</description>
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		<title>Threat and Alliance</title>
		<link>http://www.siliconstrat.com/blog/2009/11/03/technology-alliances-and-warfare/</link>
		<comments>http://www.siliconstrat.com/blog/2009/11/03/technology-alliances-and-warfare/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 01:03:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=460</guid>
		<description><![CDATA[When Silicon Strategies Marketing was busy making SuSE famous, we formed a number of interesting alliances.  At the peak of our marketing frenzy we charged IBM, AMD, VMWare and others cash to participate in the SuSE event booth &#8211; to co-brand an co-present as shown in this picture from LinuxWorld 2003 (partner co-branding flying [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OSCON Observations</title>
		<link>http://www.siliconstrat.com/blog/2009/07/31/three-products-and-marketing-lessons-from-oscon/</link>
		<comments>http://www.siliconstrat.com/blog/2009/07/31/three-products-and-marketing-lessons-from-oscon/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 18:46:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=406</guid>
		<description><![CDATA[I skated through OSCON last week, stumbling over a great deal of bad marketing, lousy messaging, and a squadron of 20-something kids who could not keep their elevator pitch under 30,000 words.
T&#8217;is the nature of start-ups and other enfeebled entities.
However, a few outfits either had such interesting products or refined messaging that I would put [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2009/07/31/three-products-and-marketing-lessons-from-oscon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Black Java</title>
		<link>http://www.siliconstrat.com/blog/2009/06/03/black-java/</link>
		<comments>http://www.siliconstrat.com/blog/2009/06/03/black-java/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 21:31:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Markets]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=383</guid>
		<description><![CDATA[This year&#8217;s JavaOne is a conference stood on its head.
A number of elements indicate that Java is thriving, but in odd tangents and with uncertain bearing.  I&#8217;m sure it was only coincidental that all Sun employees on site were wearing black shirts and near-death experience expressions.  Sun staffers looked like people who woke [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2009/06/03/black-java/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Open Assaults</title>
		<link>http://www.siliconstrat.com/blog/2009/05/05/open-assaults/</link>
		<comments>http://www.siliconstrat.com/blog/2009/05/05/open-assaults/#comments</comments>
		<pubDate>Tue, 05 May 2009 18:06:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Markets]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=372</guid>
		<description><![CDATA[IBM knows how to club competitors.
Using Open Source for the betterment of your products is well understood.  Using Open Source to grind your competitors face into the dirt is more of an art.  Yet when done well it accomplishes the primary objective of competitive marketing &#8211; attacking your opponent&#8217;s strengths.
For technology marketing tyros [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2009/05/05/open-assaults/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Opening Clouds</title>
		<link>http://www.siliconstrat.com/blog/2009/03/31/open-cloud-manifesto/</link>
		<comments>http://www.siliconstrat.com/blog/2009/03/31/open-cloud-manifesto/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 17:26:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Markets]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=363</guid>
		<description><![CDATA[Where is your cloud and how do you manage it?
I toss that question at an occasional CIO and get borderline lucid answers.  Most don&#8217;t yet use clouds but lust after them.  Others leverage public clouds for non-privileged and mission-uncritical work.  A scant few have cobbled together their own private clouds (p-clouds).
P-clouds and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Once and Never King</title>
		<link>http://www.siliconstrat.com/blog/2009/01/13/linux-desktop-market-situation/</link>
		<comments>http://www.siliconstrat.com/blog/2009/01/13/linux-desktop-market-situation/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 00:16:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Linux]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Markets]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=316</guid>
		<description><![CDATA[We are about eight years behind schedule.
Around the millennial epoch I helped SuSE whelp the SuSE Linux Enterprise Desktop (SLED), a product that is till on the Novell price list.  Growing frustration with Microsoft viruses, continued vendor lock-in and the inherent lower cost of an Open Source desktop were hailed as the beginning of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Openly Mobile</title>
		<link>http://www.siliconstrat.com/blog/2008/08/12/mobile-industry-goes-open-source/</link>
		<comments>http://www.siliconstrat.com/blog/2008/08/12/mobile-industry-goes-open-source/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 18:42:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Linux]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=174</guid>
		<description><![CDATA[The mobile handset market tipping point has arrived, and it is a wonderful thing to watch.
In very short order (relatively speaking) the mobile market has seen:

Google/Android advance a Linux mobile operating system
Symbian convert to Open Source
Motorola release Eclipse-based mobile development tools
Verizon open its network to certifiable devices not sold by Verizon
Wi-Fi handsets are now commonly [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2008/08/12/mobile-industry-goes-open-source/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Embedded</title>
		<link>http://www.siliconstrat.com/blog/2008/05/13/embedded-linux-market-dynamics/</link>
		<comments>http://www.siliconstrat.com/blog/2008/05/13/embedded-linux-market-dynamics/#comments</comments>
		<pubDate>Tue, 13 May 2008 17:52:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Linux]]></category>
		<category><![CDATA[Markets]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/2008/05/13/embedded-linux-market-dynamics/</guid>
		<description><![CDATA[One problem with Linux is that nobody really knows how big it is.  Like any other virus, you have no idea exactly how many bodies it has infected.
Ignore the sales numbers from Novell and Red Hat.  They tell only part of the story, namely the demand by larger institutions who must ensure success [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2008/05/13/embedded-linux-market-dynamics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Commoditized Consolidation</title>
		<link>http://www.siliconstrat.com/blog/2008/01/16/commoditized-consolidation/</link>
		<comments>http://www.siliconstrat.com/blog/2008/01/16/commoditized-consolidation/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 01:25:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Markets]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/2008/01/16/commoditized-consolidation/</guid>
		<description><![CDATA[I have written often about how the technology industry is commoditizing itself.  I have also written about how consolidation is an inevitable process in every industry.
Now we see how the two work together and create what some might view as the End of Days (of course those same people had apocalyptic visions when Microsoft [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2008/01/16/commoditized-consolidation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wireless Wedge</title>
		<link>http://www.siliconstrat.com/blog/2007/12/11/opening-closed-markets/</link>
		<comments>http://www.siliconstrat.com/blog/2007/12/11/opening-closed-markets/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 00:23:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Linux]]></category>
		<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Open Source]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/2007/12/11/opening-closed-markets/</guid>
		<description><![CDATA[Closed systems make money.  Open systems make money.  And the two dynamics are co-exists &#8230; for a while.
I&#8217;m pondering these realities as I comb through reports in the wireless market, where Silicon Strategies has a new client.  The evolution of the wireless market will soon make a shift and the smarter vendors [...]]]></description>
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		<slash:comments>0</slash:comments>
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