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	<title>Marketing Memos &#187; Marketing</title>
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	<link>http://www.siliconstrat.com/blog</link>
	<description>Technology Marketing from a Strategic Viewpoint</description>
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		<title>Content Overload</title>
		<link>http://www.siliconstrat.com/blog/2012/01/16/content-overload/</link>
		<comments>http://www.siliconstrat.com/blog/2012/01/16/content-overload/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 19:39:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1044</guid>
		<description><![CDATA[Have you had an overload of content yet? Don’t worry … you will.
For all the great things our Internet enabled interconnections have given us, we pay by receiving gobs of completely useless content, most of which is apparently generated by green marketers and my Facebook friends. The number of bytes per second received by today’s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Real SoLoMo</title>
		<link>http://www.siliconstrat.com/blog/2011/12/20/real-solomo/</link>
		<comments>http://www.siliconstrat.com/blog/2011/12/20/real-solomo/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 21:42:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1020</guid>
		<description><![CDATA[Intersections cause collisions, but also opportunities.
A basic marketing strategy is practice to find the intersection of what customers want to achieve (expected outcomes) and where the market is not providing that solution. Alternately, one can look for places where different technologies can, for the first time, be combined and create previously unavailable value.
Smart phones are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Terminal Videos</title>
		<link>http://www.siliconstrat.com/blog/2011/11/29/terminal-videos/</link>
		<comments>http://www.siliconstrat.com/blog/2011/11/29/terminal-videos/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 19:28:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1002</guid>
		<description><![CDATA[Video is a great marketing tool that people use poorly.
The current vogue in online video, aside from cheap distribution of funny commercials on YouTube, is the animated 60-second-or-less landing page. These short videos relay the primary value proposition of a product, and perhaps some insight into how the product works. In the chain of discovery [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Simple Statements</title>
		<link>http://www.siliconstrat.com/blog/2011/10/11/simple-statements/</link>
		<comments>http://www.siliconstrat.com/blog/2011/10/11/simple-statements/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 19:48:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=971</guid>
		<description><![CDATA[Dr. John, the King of New Orleans, sings a song that advises other musicians to “Keep That Music Simple.”
The same concept applies to market messages.
Rushing to tell every audience everything about your product leads to muddled messages. Your headline and opening blurbs have a 15 second shelf life before a reader’s attention wanders. Instantly connecting [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Valuable Motives</title>
		<link>http://www.siliconstrat.com/blog/2011/08/16/valuable-motives/</link>
		<comments>http://www.siliconstrat.com/blog/2011/08/16/valuable-motives/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 16:17:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=918</guid>
		<description><![CDATA[“Buy our features,” said the German software company representative. “You vill like our features.”
The way he said it sounded vaguely threatening.
More to the point is that nobody buys features, his or yours. Not in B2C markets and not in B2B ones either. Advertising features, and to a large degree benefits, misses the mark in marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Abstract Agent</title>
		<link>http://www.siliconstrat.com/blog/2011/07/26/abstract-agent/</link>
		<comments>http://www.siliconstrat.com/blog/2011/07/26/abstract-agent/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 23:25:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product marketing]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=899</guid>
		<description><![CDATA[God is a very abstract concept. Religion’s job is selling you on God. Metaphysical marketing, if you will.
The marketing of abstracts and afterlives comes to mind as I slowly consume the pages of Mencken’s Treatise on the Gods. Regardless of your faith or lack thereof, we all agree that God is beyond human conception, which [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>B2B Buzzing</title>
		<link>http://www.siliconstrat.com/blog/2011/06/21/b2b-buzzing/</link>
		<comments>http://www.siliconstrat.com/blog/2011/06/21/b2b-buzzing/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 22:28:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=871</guid>
		<description><![CDATA[One of the best lines I’ve recently stolen is that “the Internet is a gigantic copying machine,” to which I appended “with a share button.”
Needless to note is that social networking is a driving force in consumer marketing.  Companies as diverse as Apple, Proctor and Gamble, and General Motors (gizmos, suds and duds) are active [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Social Service</title>
		<link>http://www.siliconstrat.com/blog/2011/05/31/social-service/</link>
		<comments>http://www.siliconstrat.com/blog/2011/05/31/social-service/#comments</comments>
		<pubDate>Tue, 31 May 2011 16:00:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=856</guid>
		<description><![CDATA[Facebook is your friend.  So is Google, just not a close friend that you share things with (aside from your GPS location if using an Android phone).
Recently we performed a pro-bono experiment in association with a book launch.  Even though the author had a platform and a publicist who wrangled radio talking time, we deployed [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don’t Compete</title>
		<link>http://www.siliconstrat.com/blog/2011/05/17/do-not-compete/</link>
		<comments>http://www.siliconstrat.com/blog/2011/05/17/do-not-compete/#comments</comments>
		<pubDate>Wed, 18 May 2011 02:13:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=844</guid>
		<description><![CDATA[If you are launching a new product, don’t bother competing.
Unless yours is a new and completely untapped market, odds are you face stiff competition.  Studies by think tanks and corporations indicate that over time every market becomes dominated by three or four huge firms.  They have money, mindshare and enough marketing savvy to crush newcomers [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Slab Segments</title>
		<link>http://www.siliconstrat.com/blog/2011/04/28/slab-segments/</link>
		<comments>http://www.siliconstrat.com/blog/2011/04/28/slab-segments/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 17:17:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=831</guid>
		<description><![CDATA[Cheap tables are a’plenty.
Being a reformed gizmo glutton, I still receive a number of consumer electronics communiqués … hourly.  Most are for products I have no intention of buying, especially television sets that could cover my living room wall and still provide nothing considered entertaining.  Yet an occasional marketing lesson appears between engorged LED boob [...]]]></description>
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		<slash:comments>0</slash:comments>
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