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	<title>Marketing Memos &#187; Marketing Mistakes</title>
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	<description>Technology Marketing from a Strategic Viewpoint</description>
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		<title>Failing Innovation</title>
		<link>http://www.siliconstrat.com/blog/2012/01/02/failing-innovation/</link>
		<comments>http://www.siliconstrat.com/blog/2012/01/02/failing-innovation/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 23:01:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1035</guid>
		<description><![CDATA[Avoiding bad markets is half the battle.
Annually I see multiple software vendors pitching products designed to improve the performance of computers, databases or networks. With few exceptions, these tools disappear within two years because the underlying commodity (computer server, network connection or DBMS) becomes faster and cheaper. One of the most common technology and marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Not DIY</title>
		<link>http://www.siliconstrat.com/blog/2011/12/27/don%e2%80%99t-diy/</link>
		<comments>http://www.siliconstrat.com/blog/2011/12/27/don%e2%80%99t-diy/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 20:46:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1027</guid>
		<description><![CDATA[Don’t try this at work.
A discussion recently erupted within an online marketing mavens’ forum. Someone wondered if Do It Yourself (DIY) market research using social media would eliminate more traditional forms of research and many of its freelance practitioners. I responded that amateur efforts create amateur results, and that SMBs would thus find new and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Channeling Brands</title>
		<link>http://www.siliconstrat.com/blog/2011/11/07/channel-brand-management/</link>
		<comments>http://www.siliconstrat.com/blog/2011/11/07/channel-brand-management/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 23:23:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=989</guid>
		<description><![CDATA[A local Sprint store sale punk demonstrated Siri on the new Apple iPhone 4S by saying “Siri, I’m drunk” to which Siri relied “There are 15 taxis in the vicinity …”
This demo would kill Steve Jobs.
Other customers on the sales floor were a mixture of amused and offended, though before the demo all had come [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cisco Kids</title>
		<link>http://www.siliconstrat.com/blog/2011/04/12/cisco-kids/</link>
		<comments>http://www.siliconstrat.com/blog/2011/04/12/cisco-kids/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 22:22:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Product marketing]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=819</guid>
		<description><![CDATA[Cisco CEO and Cheerleader John Chambers has a gift for understatement.
In a recent mea culpa of insight, Chambers declared that Cisco had “disappointed investors and confused employees.”  This is akin to saying nuclear bombs annoyed some Japanese during World War II.  As evidenced by the chart on stage right (click to enlarge), Juniper Networks has [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MiSFiT</title>
		<link>http://www.siliconstrat.com/blog/2011/03/29/microsofts-missing-marketing-mojo/</link>
		<comments>http://www.siliconstrat.com/blog/2011/03/29/microsofts-missing-marketing-mojo/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 21:54:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=801</guid>
		<description><![CDATA[Microsoft has lost it’s marketing mojo.
Perhaps I should not base this analysis so heavily on their mobile offering, but having just returned from the massive CTIA event and witnessed Gates’ Goombahs slake Microsoft shareholder wealth into oblivion, I’m none too charitable.  Sure, Microsoft continues to milk the desktop cow, and the garner some gaming coin [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Market Omissions</title>
		<link>http://www.siliconstrat.com/blog/2011/02/01/why-interactive-tv-fails-in-the-market/</link>
		<comments>http://www.siliconstrat.com/blog/2011/02/01/why-interactive-tv-fails-in-the-market/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 19:05:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=741</guid>
		<description><![CDATA[Poking couch potatoes is useless.
For as along as television cable companies have provided set top boxes, one or another technologist has pimped the possibilities of interactive television (iTV).  Some were horrible notions, such as Microsoft attempting to turn your TV into a dial-up terminal and thus annoying the rest of your family as you v-e-r-y [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paranoia Pays</title>
		<link>http://www.siliconstrat.com/blog/2011/01/04/paranoia-pays/</link>
		<comments>http://www.siliconstrat.com/blog/2011/01/04/paranoia-pays/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 19:33:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=715</guid>
		<description><![CDATA[Steve Jobs needs to call Andy Grove ASAP.
Groves, one of Intel’s founders, was very clear on the concept of paranoia in the tech biz.  Perhaps being Hungarian and thus too well acquainted with Soviet oppression, Andy learned paranoia at a young age.  But he refined his paranoiac inclinations being in the technology business, a war [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ballmer Bye-Bye?</title>
		<link>http://www.siliconstrat.com/blog/2010/06/01/ballmer-bye-bye/</link>
		<comments>http://www.siliconstrat.com/blog/2010/06/01/ballmer-bye-bye/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 20:57:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[ballmer]]></category>
		<category><![CDATA[fire]]></category>
		<category><![CDATA[Markets]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=567</guid>
		<description><![CDATA[Is it time for Steve Ballmer to bail?
I don’t pick on Steve for the fun of it – not entirely at least.  I bring up the dreaded discussion of putting a new captain at the helm because after a decade with Ballmer as skipper, the good ship Microsoft is foundering, leaking between nearly every plank.  [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2010/06/01/ballmer-bye-bye/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mobile Movement</title>
		<link>http://www.siliconstrat.com/blog/2010/04/07/mobile-operating-system-market-trends-winners-losers/</link>
		<comments>http://www.siliconstrat.com/blog/2010/04/07/mobile-operating-system-market-trends-winners-losers/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 21:08:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Trends]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=521</guid>
		<description><![CDATA[The mighty fall, upstarts rise, and nothing is guaranteed.
Comscore published their periodic post of positioning between portable platform providers (tell me when you get sick of my constant alliteration … it won’t stop me, but I do like the feedback).  Of interest are instances where major players are advancing, retreating, or showing signs of stagnation.  [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2010/04/07/mobile-operating-system-market-trends-winners-losers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Start-up Strategy</title>
		<link>http://www.siliconstrat.com/blog/2010/01/05/the-innovator-handicap-and-the-investor-patch/</link>
		<comments>http://www.siliconstrat.com/blog/2010/01/05/the-innovator-handicap-and-the-investor-patch/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 22:31:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Venture Capital]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=478</guid>
		<description><![CDATA[BMW and Enzyte may have too much in common.
While reviewing course materials for the CEO Marketing Boot Camp, I got a case of giggles.  In the class we mention how BMW does branding.  BMW has a legendary brand that was anything but accidental.  In fact most readers can recite the BMW slogan [...]]]></description>
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		<slash:comments>0</slash:comments>
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