<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketing Memos &#187; Management</title>
	<atom:link href="http://www.siliconstrat.com/blog/category/management/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.siliconstrat.com/blog</link>
	<description>Technology Marketing from a Strategic Viewpoint</description>
	<lastBuildDate>Tue, 31 Jan 2012 19:00:49 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Leading Tech</title>
		<link>http://www.siliconstrat.com/blog/2011/09/27/ceo-leadership-for-high-tech/</link>
		<comments>http://www.siliconstrat.com/blog/2011/09/27/ceo-leadership-for-high-tech/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 21:38:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=956</guid>
		<description><![CDATA[You can lead a company to market, but you can’t always make it think.
Founder and CEO leadership are hot topics this month as we see Steve Jobs stepping down as Apple’s CEO and HP appointing their CEO of the week. It is arguable that Jobs resurrected Apple from failed leadership and that HP lost its [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2011/09/27/ceo-leadership-for-high-tech/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cisco Kids</title>
		<link>http://www.siliconstrat.com/blog/2011/04/12/cisco-kids/</link>
		<comments>http://www.siliconstrat.com/blog/2011/04/12/cisco-kids/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 22:22:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Product marketing]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=819</guid>
		<description><![CDATA[Cisco CEO and Cheerleader John Chambers has a gift for understatement.
In a recent mea culpa of insight, Chambers declared that Cisco had “disappointed investors and confused employees.”  This is akin to saying nuclear bombs annoyed some Japanese during World War II.  As evidenced by the chart on stage right (click to enlarge), Juniper Networks has [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2011/04/12/cisco-kids/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Research Riddle</title>
		<link>http://www.siliconstrat.com/blog/2011/04/05/research-riddle/</link>
		<comments>http://www.siliconstrat.com/blog/2011/04/05/research-riddle/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 20:20:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=811</guid>
		<description><![CDATA[The client was slightly stunned to see our proposal for conducting a market research survey.  He blinked twice, signed the contract, and asked if the terms included surrendering his first born male child.
The good news is that we had no use for his offspring, and thus Junior was not part of the transaction.
CEOs from start-ups [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2011/04/05/research-riddle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Innovative Followers</title>
		<link>http://www.siliconstrat.com/blog/2011/01/25/innovative-followers/</link>
		<comments>http://www.siliconstrat.com/blog/2011/01/25/innovative-followers/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 23:30:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=737</guid>
		<description><![CDATA[I love watching people fuss over false dichotomies.  Liberal/conservative, Republican/Democrat, Sane/Congress …
This week’s dubious duo are Innovators and Fast Followers.
In all industries, but in exaggerated form for high tech, there is a need to innovate.  Mankind was built through innovation that allegedly improved life (fire did improve living though Twitter remains debatable).  Many companies thrive [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2011/01/25/innovative-followers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apotheker Approach</title>
		<link>http://www.siliconstrat.com/blog/2010/10/07/leo-apotheker-and-hp-software-strategy/</link>
		<comments>http://www.siliconstrat.com/blog/2010/10/07/leo-apotheker-and-hp-software-strategy/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 01:40:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=659</guid>
		<description><![CDATA[“If you liked Hurd,” began the email from an HP employee, “Then you’re going to love Leo!”
Yes, it was sarcasm on his part.
Mark Hurd was a darling with Wall Street and a demon to HP employees.  Hurd did what imported CEOs often do, which is cut expenses by cutting employees and burning deadwood.  HP employees [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2010/10/07/leo-apotheker-and-hp-software-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Research Riddle</title>
		<link>http://www.siliconstrat.com/blog/2010/08/18/market-research-priorities-for-startups/</link>
		<comments>http://www.siliconstrat.com/blog/2010/08/18/market-research-priorities-for-startups/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 21:15:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=628</guid>
		<description><![CDATA[Being 100% sure of anything is not only impossible, it is durn expensive.
Market research is a common conundrum for every business.  In a perfect world where coffee is always fresh, all women are drop-dead gorgeous, and government obeys, a businesses would buy plenty of primary research to be completely certain about their marketing decisions.  Not [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2010/08/18/market-research-priorities-for-startups/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Disreputable Tech</title>
		<link>http://www.siliconstrat.com/blog/2010/07/21/reputation-management-for-technology-companies/</link>
		<comments>http://www.siliconstrat.com/blog/2010/07/21/reputation-management-for-technology-companies/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 17:32:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Buzz Management]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=601</guid>
		<description><![CDATA[Dilbert’s distrust of marketing exists for a reason.
Back when I had a regular job – during the Taft administration – my co-workers loved to drop Dilbert cartoons on my desk whenever marketing was the strip’s topic.  In one installment a customer asked Dilbert if he was lying about a product, to which Dilbert replied “No, [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2010/07/21/reputation-management-for-technology-companies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Innovation</title>
		<link>http://www.siliconstrat.com/blog/2010/06/08/how-marketing-affects-innovation/</link>
		<comments>http://www.siliconstrat.com/blog/2010/06/08/how-marketing-affects-innovation/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 22:23:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=576</guid>
		<description><![CDATA[I am overly fond of quoting Peter Drucker who said “Business has only two basic functions – marketing and innovation” and everything else is merely administrative labor.  But you have to give the man credit for stating a truth as succinctly as could possibly be done.
The effect of marketing on innovation must be understood.  Unguided [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2010/06/08/how-marketing-affects-innovation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ballmer Bye-Bye?</title>
		<link>http://www.siliconstrat.com/blog/2010/06/01/ballmer-bye-bye/</link>
		<comments>http://www.siliconstrat.com/blog/2010/06/01/ballmer-bye-bye/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 20:57:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[ballmer]]></category>
		<category><![CDATA[fire]]></category>
		<category><![CDATA[Markets]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=567</guid>
		<description><![CDATA[Is it time for Steve Ballmer to bail?
I don’t pick on Steve for the fun of it – not entirely at least.  I bring up the dreaded discussion of putting a new captain at the helm because after a decade with Ballmer as skipper, the good ship Microsoft is foundering, leaking between nearly every plank.  [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2010/06/01/ballmer-bye-bye/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Branding Support</title>
		<link>http://www.siliconstrat.com/blog/2010/03/22/how-support-changes-your-brand/</link>
		<comments>http://www.siliconstrat.com/blog/2010/03/22/how-support-changes-your-brand/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 17:14:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=516</guid>
		<description><![CDATA[By “branding support” I am not suggesting that one apply a red-hot iron with rancher’s logo to the flesh of a technical support representative.  However, having worked ranch when I was a kid, and having recently experienced tech support, the thought has a certain appeal.
Your brand is created with every buyer interaction.  Some interactions occur [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2010/03/22/how-support-changes-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

