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	<title>Marketing Memos &#187; General</title>
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	<link>http://www.siliconstrat.com/blog</link>
	<description>Technology Marketing from a Strategic Viewpoint</description>
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		<title>Doubtful Differentiation</title>
		<link>http://www.siliconstrat.com/blog/2012/01/09/doubtful-differentiation/</link>
		<comments>http://www.siliconstrat.com/blog/2012/01/09/doubtful-differentiation/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 18:38:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1040</guid>
		<description><![CDATA[“That’s a dumb differentiation,” was what one bootstrapped founder said to another after both their investor pitches plummeted.
Differentiation, the unholy grail of product marketing, shows that most people have unrealistic notions about what it is. In pure form, differentiation is anything that makes your product different. In practical form it is the difference that causes [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>New and Improved</title>
		<link>http://www.siliconstrat.com/blog/2011/09/20/new-and-improved/</link>
		<comments>http://www.siliconstrat.com/blog/2011/09/20/new-and-improved/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 22:20:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=948</guid>
		<description><![CDATA[New And Improved is a wonderful slogan for soap. Not so much for enterprise software.
Yet in the past year I have helped two major software companies with their go-to-market messaging for what was essentially New And Improved versions of their existing products. Noticing this brace of businesses had the unfortunate effect of forcing me to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pest Promotions</title>
		<link>http://www.siliconstrat.com/blog/2011/08/02/pest-promotions/</link>
		<comments>http://www.siliconstrat.com/blog/2011/08/02/pest-promotions/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 16:28:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=907</guid>
		<description><![CDATA[
My web hosting company is a pest (I don’t want to out them, but let’s just say their name rhymes with Juan and Juan).
In a few instances I consulted to a software company, which my web hosting service now resells. Thus, when my hosting company called one day to sell me on their “new and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Silicon Valley Bleeding</title>
		<link>http://www.siliconstrat.com/blog/2011/06/28/silicon-valley-bleeding/</link>
		<comments>http://www.siliconstrat.com/blog/2011/06/28/silicon-valley-bleeding/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 16:58:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Venture Capital]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=877</guid>
		<description><![CDATA[“Silicon Valley invented the technologies that will break apart Silicon Valley,” was the opinion of one Silicon Valley start-up founder in my cabal.
Scott McNealy, co-founder of Sun Micro and the longest running ad lib comedy act in high-tech recently started a fresh round of discussions about the perpetually pending demise of Silicon Valley. He is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Punked Publishing</title>
		<link>http://www.siliconstrat.com/blog/2011/05/03/punked-publishing/</link>
		<comments>http://www.siliconstrat.com/blog/2011/05/03/punked-publishing/#comments</comments>
		<pubDate>Tue, 03 May 2011 22:16:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=837</guid>
		<description><![CDATA[I saw a grandmother reading her Kindle this morning.
A seismic shift is occurring in the publishing industry, and before all is done a great deal of corporate blood will be shed.  Nimble organizations will survive and perhaps thrive. Old institutions will die.  The very nature of content is forever changed, and as always, marketing people [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Darwin Wins</title>
		<link>http://www.siliconstrat.com/blog/2011/03/22/darwin-wins/</link>
		<comments>http://www.siliconstrat.com/blog/2011/03/22/darwin-wins/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 00:15:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=794</guid>
		<description><![CDATA[I have a dear friend who drives me nuts.
He is an iPhone fan in part because he makes a dime chronicling that industry.  Of late I have been predicting that Android will dominate the mobile device market (and in full disclosure I own nothing Apple or Google based). He responds with glorious tales of how [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cheap Research</title>
		<link>http://www.siliconstrat.com/blog/2010/12/07/cheap-market-research-is-unwise/</link>
		<comments>http://www.siliconstrat.com/blog/2010/12/07/cheap-market-research-is-unwise/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 22:59:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=708</guid>
		<description><![CDATA[Cheap marketing research is like a cheap date:  Sure, you have a transient and temporal moment of involvement, but nothing longer term ever comes from it and it can lead to nasty infections.
This comparison recently came to mind when a client asked if there was any way we could scale back a proposal for performing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Caffeine Headaches</title>
		<link>http://www.siliconstrat.com/blog/2010/10/26/oracle-kills-java/</link>
		<comments>http://www.siliconstrat.com/blog/2010/10/26/oracle-kills-java/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 21:58:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=678</guid>
		<description><![CDATA[The easiest way to kill something nice is to make it popular.
This certainly is the case with restaurants and bars.  Pleasant, cozy cafes and lounges become unlivable hellholes once they gain notoriety.  You can’t find a seat, a table, a waitress.  Service vanishes, quality suffers and you can’t enjoy the environment once 347,890 of your [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Infected Marketing</title>
		<link>http://www.siliconstrat.com/blog/2010/10/19/how-b2b-marketing-should-be-like-b2c/</link>
		<comments>http://www.siliconstrat.com/blog/2010/10/19/how-b2b-marketing-should-be-like-b2c/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 21:37:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=672</guid>
		<description><![CDATA[B2B marketers could learn a lot from influenza.
Actually, they would learn from Walgreens and their annual flu shots.  A few weeks back I received snail mail from Walgreens, the chain pharmacy which I haphazardly selected last year to get my annual influenza inoculation.  In the envelope was a colorful reminder about flu season and the [...]]]></description>
		<wfw:commentRss>http://www.siliconstrat.com/blog/2010/10/19/how-b2b-marketing-should-be-like-b2c/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Developing Droids</title>
		<link>http://www.siliconstrat.com/blog/2010/09/28/developing-droids/</link>
		<comments>http://www.siliconstrat.com/blog/2010/09/28/developing-droids/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 21:43:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=653</guid>
		<description><![CDATA[Android is the next MS-DOS.
I am not consigning Android to the landfill of technology history.  In fact I am predicting that Android may well become the de facto personal computing architecture of the (near) future.  My prognostication are not divine nor demented, nor are they a technologist’s religious rhetorical report.  This is pure marketing led [...]]]></description>
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		<slash:comments>0</slash:comments>
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