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	<title>Marketing Memos &#187; Buzz Management</title>
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	<description>Technology Marketing from a Strategic Viewpoint</description>
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		<title>Faking Authenticity</title>
		<link>http://www.siliconstrat.com/blog/2011/11/22/faking-authenticity/</link>
		<comments>http://www.siliconstrat.com/blog/2011/11/22/faking-authenticity/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 22:42:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Buzz Management]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=996</guid>
		<description><![CDATA[It is odd to encounter plain spoken and seemingly honest politicians.
Being a professional cynic, I doubt nearly everything. Having been a political animal my entire adult life, I’m doubly cynical about anyone who campaigns to achieve power. To be disappointed in broken political promises is a sign of naivety. To believe any political brand shows [...]]]></description>
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		<title>Social Referral</title>
		<link>http://www.siliconstrat.com/blog/2011/07/05/social-referral/</link>
		<comments>http://www.siliconstrat.com/blog/2011/07/05/social-referral/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 01:47:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Buzz Management]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=887</guid>
		<description><![CDATA[Social media is an ad hoc referral system gone horribly right.
Referrals are primarily a means to building business, brands and bucks. Ask my dentist (to whom I would gladly refer anybody). He is maniacal about soliciting his patients to make referrals, and he gets them.  He knows that patients move away or die (hopefully from [...]]]></description>
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		<title>Disreputable Tech</title>
		<link>http://www.siliconstrat.com/blog/2010/07/21/reputation-management-for-technology-companies/</link>
		<comments>http://www.siliconstrat.com/blog/2010/07/21/reputation-management-for-technology-companies/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 17:32:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Buzz Management]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=601</guid>
		<description><![CDATA[Dilbert’s distrust of marketing exists for a reason.
Back when I had a regular job – during the Taft administration – my co-workers loved to drop Dilbert cartoons on my desk whenever marketing was the strip’s topic.  In one installment a customer asked Dilbert if he was lying about a product, to which Dilbert replied “No, [...]]]></description>
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		<title>Netscape Necrology</title>
		<link>http://www.siliconstrat.com/blog/2008/01/08/netscape-necrology/</link>
		<comments>http://www.siliconstrat.com/blog/2008/01/08/netscape-necrology/#comments</comments>
		<pubDate>Tue, 08 Jan 2008 20:59:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Buzz Management]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Alas, poor Netscape.  I knew them heretofore.
It is indeed sad to see the reaper claim Netscape Navigator.  And sadly enough, the very thing that brought them fame may well have killed them &#8212; namely buzz.
When the net was first being popularized, and HTML was still a quirky technology at best, we had limited [...]]]></description>
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