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	<title>Marketing Memos &#187; Branding</title>
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	<link>http://www.siliconstrat.com/blog</link>
	<description>Technology Marketing from a Strategic Viewpoint</description>
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		<title>Terrified Brands</title>
		<link>http://www.siliconstrat.com/blog/2011/12/14/terrified-brands/</link>
		<comments>http://www.siliconstrat.com/blog/2011/12/14/terrified-brands/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 19:05:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=1014</guid>
		<description><![CDATA[Your brand stinks when even terrorists disassociate from you.
Such is the fate of the fast fading Al Qaeda franchise, whose violent tendencies led to market backlash, a CEO who was abruptly dismissed/dispatched, and a rapid drop in brand equity. So much has the Al Qaeda brand been tarnished that entire regional divisions are spinning-off in [...]]]></description>
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		<title>Faking Authenticity</title>
		<link>http://www.siliconstrat.com/blog/2011/11/22/faking-authenticity/</link>
		<comments>http://www.siliconstrat.com/blog/2011/11/22/faking-authenticity/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 22:42:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Buzz Management]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=996</guid>
		<description><![CDATA[It is odd to encounter plain spoken and seemingly honest politicians.
Being a professional cynic, I doubt nearly everything. Having been a political animal my entire adult life, I’m doubly cynical about anyone who campaigns to achieve power. To be disappointed in broken political promises is a sign of naivety. To believe any political brand shows [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Channeling Brands</title>
		<link>http://www.siliconstrat.com/blog/2011/11/07/channel-brand-management/</link>
		<comments>http://www.siliconstrat.com/blog/2011/11/07/channel-brand-management/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 23:23:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Mistakes]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=989</guid>
		<description><![CDATA[A local Sprint store sale punk demonstrated Siri on the new Apple iPhone 4S by saying “Siri, I’m drunk” to which Siri relied “There are 15 taxis in the vicinity …”
This demo would kill Steve Jobs.
Other customers on the sales floor were a mixture of amused and offended, though before the demo all had come [...]]]></description>
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		<title>Cult Brands</title>
		<link>http://www.siliconstrat.com/blog/2011/10/25/cult-brands/</link>
		<comments>http://www.siliconstrat.com/blog/2011/10/25/cult-brands/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 21:42:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing strategy]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=983</guid>
		<description><![CDATA[A cult is a religion with no political power.
— Tom Wolfe
Cults are good in the context of marketing, though not so much in real life. Religions are slightly more respectable, though each views the others as large cults. Yet the mechanics of cults, religions and matters of faith are informative in shaping a corporate brand.
The [...]]]></description>
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		<title>Badly Branded</title>
		<link>http://www.siliconstrat.com/blog/2011/06/14/branding-across-segments/</link>
		<comments>http://www.siliconstrat.com/blog/2011/06/14/branding-across-segments/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 17:54:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing strategy]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=863</guid>
		<description><![CDATA[Novell knew how to murder brands.
A recent lunch with a long-term friend and SuSE Linux leader reminded me of the problems faced with messaging and branding in both commodity and fragmented markets.  Linux is a commodity, and was intended to be such.  The lack of differentiation in the core product was Linux’s primary selling point [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bean Bits</title>
		<link>http://www.siliconstrat.com/blog/2011/01/18/bean-bits/</link>
		<comments>http://www.siliconstrat.com/blog/2011/01/18/bean-bits/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 23:10:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=732</guid>
		<description><![CDATA[Looks like Leo is back from his coffee break.
HP’s new CEO, Leo Apotheker, was MIA for a while, allegedly escaping a court appearance at the hands of Oracle.  Now that the nastiness of litigation has lapsed, Leo has reappeared in rumor mills that speculate on how he might possibly change HP more so that Mark [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Reputation Rehabilitation</title>
		<link>http://www.siliconstrat.com/blog/2010/11/30/reputation-rehabilitation/</link>
		<comments>http://www.siliconstrat.com/blog/2010/11/30/reputation-rehabilitation/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 00:08:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=701</guid>
		<description><![CDATA[It hurts to be disliked.  When a whole market thinks you stink on an ice floe, you have polar bear sized problems.
A client recently engaged Silicon Strategies because the market didn’t think much of the client.  Though their software was considered ‘competent’, it was also thought of as based on the previous century’s technology and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Perception Problems</title>
		<link>http://www.siliconstrat.com/blog/2010/08/24/how-perception-affects-brands/</link>
		<comments>http://www.siliconstrat.com/blog/2010/08/24/how-perception-affects-brands/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 22:02:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=632</guid>
		<description><![CDATA[I hate religious squabbles, like one recent war of words.  I speak not of invectives thrown concerning the inappropriate placement of a proposed mosque in New York, but a string of nasty words cast upon a private discussion group debating if the iPad is a real computer.
Zealots … they are never more fierce than in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Branding Support</title>
		<link>http://www.siliconstrat.com/blog/2010/03/22/how-support-changes-your-brand/</link>
		<comments>http://www.siliconstrat.com/blog/2010/03/22/how-support-changes-your-brand/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 17:14:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=516</guid>
		<description><![CDATA[By “branding support” I am not suggesting that one apply a red-hot iron with rancher’s logo to the flesh of a technical support representative.  However, having worked ranch when I was a kid, and having recently experienced tech support, the thought has a certain appeal.
Your brand is created with every buyer interaction.  Some interactions occur [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>B2B Socially</title>
		<link>http://www.siliconstrat.com/blog/2010/03/02/b2b-social-media-and-networking/</link>
		<comments>http://www.siliconstrat.com/blog/2010/03/02/b2b-social-media-and-networking/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 21:55:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[busines to business]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.siliconstrat.com/blog/?p=503</guid>
		<description><![CDATA[I’m hoping for antisocial media.  I can see how to make a buck off of that.
Meanwhile, social media continues to gain dominance in marketing, and for good reason.  Humans, and even politicians, are social animals.  We commune for pleasure, profit and procreation (which pretty much describes a day in the life of Eliot Sprtizer).  Even [...]]]></description>
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		<slash:comments>1</slash:comments>
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