Software Business 2008
I will be speaking at the Software Business 2008 conference at the end of October.
My talk is on software marketing during difficult economic times and I am scheduled to speak on October 30th at 1:30. I will discuss the current economic trends, what we learned from recession marketing after the tech bubble burst in 2000, and the one key psychological factor in enterprises that you must know in order to sell during recessions.
The link and banner below will take you to the conference web site. I hope to see you there.

