Speaking at SLAM
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I will be speaking at the Sales, Licensing, Alliances & Marketing (SLAM) conference in San Francisco, April 3-4, 2008.
I’ll present on the topic Marketing in Troubled Time, a talk I was giving frequently during the dot-bomb era. I’ll provide insights into how customers respond to economic slowdowns, tell you some interesting tactics for maximizing revenues during recessions, and tie this together with our latest observations on how the software industry is getting crazier all the time.
Mark your calendars now and drop by SLAM. Your corporate survivability may well depend upon it.
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