Speaking at Software Business 2007
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For those in the Silicon Valley area, or visiting in early October, I will be speaking at the Software Business 2007 conference.
My topic will be “Changing Marketing Strategy Issues – How the Software Business is Getting Crazier.” Since I know a lot about software marketing strategies and craziness, this should be a good talk.
The central theme will be how too many new options are available in go-to-market planning, and how software companies need to rein-in their expectations and plot matrixed market segmentation strategies, lest they over-extend themselves.
I’ll hit the stage on October 2nd at 1:40PM. Be there or be under-informed.
