Marketing Memos

August 8, 2006

Doom discussion

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I opened a bit of a hornet’s nest with an article titled "Is
Enterprise Software Doomed
?" that appeared on the Sandhill newsletter.

Several kind and

intelligent folks provided keen rebuttal
,
picking at some
inequities
of my article born of an 800 word limit.  Yet in the end
these folks and I agreed more than we disagreed.

The bottom line is that the industry has changed (note the past tense), and
software vendors must change accordingly, or
perish.

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