Silicon Strategies Marketing builds
confidence. Our values drive every
engagement with every client.
Our Mission
To help
companies, especially high tech firms, innovate and grow and in
turn grow the wealth of their shareholders.
Our Values
To be honest with clients, build
relationships of trust and contribute
significantly to their success.
Our Company
Silicon Strategies Marketing was founded
to help companies strategize about products,
position and promotions while
measuring the effectiveness of these plans.
Our consultancy helps companies to quickly establish a
meaningful presence in their chosen markets
and to drive corporate
objectives.
Our Business
We provide expertise in the art and
science of marketing. We help
companies through the formal processes of
both strategic and tactical marketing.
Strategic processes include:
- Corporate goal setting and product
objective setting
- Market definition, sizing and
segmentation
- Whole product definition setting
- Product and competitor positioning
- Corporate and product competitive
(SWOT) analysis
- Researching and establishing pricing
models
- Product channel strategy creation
(domestic and international)
- Identifying and communicating core
product value messages
- Establishing corporate or product
branding strategies
- Market research for product
creation, development or enhancement
Tactical processes that we assist
with include:
- Establishing corporate or
product images
- Planning or executing product
launches
- Educating client PR agencies on
product positioning and campaigns
- Creating uniform collateral and
web presence
- Developing detailed market
acquisition plans
- Developing promotional campaigns
and effectiveness measurements
- Copywriting and creating press
releases
- Conducting strategic partner
identification and recruitment
- Conducting campaign and strategy
success analysis
- Market-focused surveying
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