Marketing Strategy for Funded Companies

After initial growth many companies stall. Our marketing strategy consultants help you climb above your plateau.

Strategy Consultation Contact Silicon Strategies Marketing today to discuss your current market situation and how we can help guide you over revenue plateaus and past your competitors.

Outmaneuver competition and bias brand preference in your favor
After explosive early sales, many companies choke. They reach plateaus and struggle to grow revenues. There are many reasons companies stall, including not reevaluating their competitive landscape or not recognizing a poor segment assault strategy. Companies can stagnate for years, unable to build past their niche or to create a broad bias for their brand. This disappoints executives, employees and investors.

Where Silicon Strategies Marketing can help
Winning in your market require maneuvering around your competitors, creating strong and defensible positions and growing smartly. Such precision is often lacking in companies that achieved early growth through niche advantages. Silicon Strategies Marketing guides you through the forest of competitive threats and helps you to move beyond your current limited market reach.

How Silicon Strategies Marketing can help
Companies stagnate for several reasons, and Silicon Strategies Marketing has many solutions depending on your specific situation. Some common areas where Silicon Strategies Marketing has helped other companies move past their plateaus include:

• Market segmentation re-evaluation: If you never segmented your market, or are relying on an early plan, odds are you do not know where the new competitive threats are emerging. You may be too close to the situation to see them clearly. Silicon Strategies Marketing can review or redo your market segmentation to show where the best opportunities live.
• Positioning and competitive mapping: Knowing where you and your competitive threats are within your market and segments is crucial to knowing why growth has stopped. Silicon Strategies Marketing can identify these threats and map them within your market and segment models. Once you see where the roadblocks are, you can maneuver around them and revive revenue growth.
• Buyer motivation inventory: Appealing to all buyer motivations – logical and emotional – is essential to making your brand dominate and will make buying your product easier. Silicon Strategies Marketing will perform deep interviews and surveys to discover what motivates your buyers and purchase influencers in both the left and right sides of their brains.
• Refining messages: Companies with early growth found the easy sales – early adopter buyers who had strong, pre-existing motivations. The messaging you used for early adopters will be completely wrong for broader markets. Silicon Strategies Marketing will review your core and field market messages and make your products more attractive to more pragmatic buyers.

Your next step
Silicon Strategies Marketing’s favorite case study about overcoming stagnation involves SuSE Linux. Despite their chief competitor growing rapidly, SuSE’s North American revenues were nearly stagnant. Silicon Strategies Marketing took SuSE from 5% annual growth to 5,000% in two short years. Read more about this outstanding success, and call us to discuss your revenue growth goals.