Marketing Strategy for Established
Enterprises
Large companies are clusters of many
small companies. Executives struggle to
manage and lead them all. Our consultants
help busy marketing executives extend
themselves.
Your staffs needs detailed guidance
but you do not have the time
Busy CMOs and Vice Presidents of Marketing cannot guide all
their teams through all the rigors of
marketing strategy. In fast-paced markets
you do not have the luxury of educating your
teams in advance. It pays to bring in help
for specific projects or products to assure
your marketing teams cover all their bases,
as we have done for large companies like
Novell. Silicon Strategies Marketing
consultants lends credibility to your
mission while you focus on increasing
enterprise value.
Where Silicon Strategies Marketing can
help
We will lead your teams in all aspects of
marketing strategy from market definition
through product launch. Since education is
part of Silicon Strategies Marketing’s
commitment to all our clients, your teams
grow as well as execute. We coach as we
consult. Regardless of your short-term need,
we show your staff how marketing strategy
elements are created and researched. This
makes the final outcomes meaningful to them
and prepares them for similar situations in
the future.
How Silicon Strategies Marketing can
help
Our consultants can help your staff with any
marketing strategy challenge. There are
several areas where Silicon Strategies
Marketing can help you achieve all your
goals.
- Outsource strategy: Often you will
have new products or opportunities, and
no time to evaluate or perform core
strategy reviews; meanwhile your staff
may not have the talent or experience.
In these cases you should outsource core
marketing strategy development. This
strategy triage brings you to decision
points faster, keeping you competitive
in fast-moving markets.
- Team facilitation of strategy: Your
long-term goal is to have smarter teams
that can handle marketing strategy
development. Silicon Strategies
Marketing can guide your staff through
urgent marketing work while educating
them on the processes and realities of
market strategy. This keeps momentum for
your products high while building your
teams for the future.
- Spot strategies: Often you will face
situations where your strategy is
missing a key element (our favorite
'spot strategy' case
study involved LogMeIn, where we helped
them decide on a unified or split
branding strategy). Silicon Strategies
Marketing can perform discreet guidance
and development to assure you have 100%
of your marketing strategy in place.
Your next step
Contact Silicon Strategies Marketing and ask
for an executive consultation. Guy Smith
will personally return your call and discuss
how we can help keep you ahead of your
competition. |
